History

Geschichte

People bathed in Valser long before it was bottled. Water from nature’s very own factory was used as a source of hygiene and refreshment. Even today, it emerges from the rocks at a temperature of around 30 degrees Celsius. The Ancient Romans also appreciated the unique qualities of the mineral water from Vals. St. Peter’s spring is mentioned for the first time in official records from the year 1622.

The more recent history of Valser mineral water began in 1960, and things have not looked back since then:

1960

The two entrepreneurs Hess and Schrauder rediscover St. Peter’s spring. The success story of Valser mineral water begins on that day.

1961

Valser is bottled in ‘Haus Adula’ and distributed by Valser Service in a unique system of home delivery.

1966

The first deliveries to retail outlets begin.

1968

Construction of the first large-scale bottling plant at the current location in Boda.

1970

First Valser commercial on Swiss TV.

1983

Valser starts selling its products to restaurants.

1984

Valser Naturelle is launched as the still counterpart to the fizzy Valser Classic.

1985

Valser expands northwards, exporting to Germany for the first time.

1990

Launch of LIMELITE cool lemon water in a glass bottle designed by Luigi Colani. LIMELITE was one of the first flavoured mineral waters.

1992

Valser Classic is sold for the first time in PET bottles.

2001

Mario Botta creates ‘La Bottiglia’ for Valser in PET bottles.

2002

Launch of LIMELITE sweet. Takeover of Valser Mineralquellen AG by Coca-Cola.

2003

In addition to Valser Classic, Valser Naturelle is now available in PET as well.

2004

Valser starts exporting to Russia.

2005

Valser Viva is launched in three flavours. Pear & Melissa, Lemon & Herb, Lime & Lemongrass

2007

Launch of Valser Viva in Blueberry & Honey. The first bottles of Valser make their way onto the markets of eastern Europe and a few even to Japan.

2008

Valser is the official water of the UEFA EURO 2008TM in Switzerland and Austria.

2009

Valser Viva is launched in the flavours Viva Rhubarb & Mint and Mango & Guava

2010

Launch of Valser Silence from the new St. Paul’s spring

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